Our approach to video content is unique. Gone are the days of scripted videos that spout as much information as possible in :30 or :60 from a straight-faced business owner trying desperately to remember their lines. It’s not authentic, and we’ve moved beyond that as consumers.
We craft video content that engages us and ignites our emotions. Vision is our most dominant sense, and most information transmitted to our brain is visual. It builds trust. We trust what we see, and trust is the foundation of relationships. It’s also the foundation of conversions and sales. Building trust in your business should be a goal of its own. People will come to you by providing them interesting and useful information in a format they enjoy.
By adding video content, you increase the time spent by visitors on your site. Longer exposure to your product or brand builds trust and also signals search engines that your site has relevant content.
Moovly tells us you are 53 times more likely show up first on Google if you have a video embedded on your website. Google owns YouTube, and that means YouTube videos increase your rankings in Google search results. People worldwide watch over 1 billion hours of YouTube content per day.
Research shows that videos will account for a whopping 82% of all consumer internet traffic by 2025, while video streaming will make up 91% of global internet traffic (Personify). Video and mobile go hand in hand. With more and more people watching on smartphones, they see videos on the go and your video audience keeps increasing.
We optimize your videos on YouTube for SEO. We work with clients to write interesting titles and descriptions as we also add links back to your website, products and services.